Case Study

From $0 Profit To $2.7K Profit in a Month:

Our mission was clear: turn around a client’s struggling Amazon Advertising campaign, which was running at a loss. In just 30 days, we not only achieved profitability but also saw remarkable growth.

Project Overview

  • Client Concern: Running a loss-making Amazon Advertising campaign
  • Goal: Achieve profitability and drive growth within 30 days

Strategies

To meet this challenge, we implemented a comprehensive strategy:

  1. Spine Method: We employed our effective “Spine Method” to provide a strong backbone to the campaign, ensuring stability and growth.
  2. Diverse Ad Types: To boost sales, we diversified our ad types, including Banner Ads, Video Ads, and Store Ads, reaching a wider audience.
  3. Advanced PPC Backend: By implementing an advanced PPC backend, we pinpointed and eliminated wasteful spending, optimizing the budget for profitability.
  4. PAT for Competitive Edge: Leveraging Product Attribute Targeting (PAT), we captured competitor traffic on challenging and cost-effective keywords, boosting visibility.
  5. Self-Defensive Measures: To safeguard our sales, we implemented self-defensive strategies, ensuring a strong position in the market.

Product Details

  • Niche: Home & Kitchen
  • Variations: 3 (Small $69.99, Medium $129.99, Large $169.99)
  • Profit Margin: Average 36% across all variations

Results

Our strategic approach led to outstanding results:

  • Sales Growth: Achieved an impressive 60% increase in sales within a month.
  • Loss to Profit: Transformed the client’s $445 (4%) loss into a $1.2K (8%) profit with a reduced ACOS of 28%.
  • Total Profit Surge: Elevated total profits from $2K to $8K, marking a phenomenal 300% growth.

Challenges

The journey wasn’t without its obstacles:

  1. Limited Time: Overcame the challenge of a tight 30-day timeframe to make the PPC campaign profitable.
  2. Underutilized Ad Types: The initial neglect of other ad types like Sponsored Brands and Sponsored Display, which were crucial for reaching a broader audience.
  3. Targeting Issues: Faced difficulties due to messed-up targeting strategies, requiring quick adjustments.
  4. Budget Inefficiencies: Identified and rectified significant wasteful budget spending.
  5. Underutilized Features: The client was not making the most of available placements and neglected negative targeting options.

Conclusion

In just 30 days, we not only met but exceeded our goal, turning a struggling Amazon Advertising campaign into a profitable venture. This journey involved strategic planning, optimization, and overcoming challenges, ultimately resulting in substantial growth and success for our client.

Ready to Transform Your Amazon Ads?

If you’re looking to eliminate the hassle of managing Amazon ads and achieve impressive growth, let’s chat! Our team is here to help your brand thrive.