Case Study

Spine Method Increased 100% Sales for Home & Kitchen Brand in 1 Month:

In November, we were approached by a client with a unique challenge. They had a product with a 30% profit margin and aimed to boost sales by 80% within 30 days, all while keeping the Advertising Cost of Sales (ACOS) below 25%.

Project Overview

  • Client Goal: Boost sales by 80% within 30 days
  • Initial Situation:
    • Profit: ₹19K
    • Monthly Sales: ₹100K
    • Target: Increase sales to ₹180K within a month


The task was not without its hurdles:

  • High CPC: Managing high Cost-Per-Click rates effectively
  • New Market: The client was new to the Indian Amazon market
  • Knowledge Gaps: Limited understanding of bid optimization and customer behavior

Thorough Analysis

To address these challenges, we conducted a comprehensive analysis:

  • Keywords Research: Identified high-potential keywords
  • Account and PPC Campaign Audit: Assessed the current state and potential improvements
  • Market & Product Analysis: Gauged competitiveness and market space

Strategies Implemented

We deployed a series of targeted strategies to meet the client’s goals:

  • Tailored “Spine Method”: Our proprietary approach to campaign optimization
  • New Keywords: Introduced high-potential keywords to the campaigns
  • Re-Marketing Campaigns: Boosted repeat orders through targeted re-marketing
  • Bid Adjustments: Strategically adjusted bids based on individual keyword CPCs

Exceeding Sales Goals

Our efforts led to outstanding results:

  • Sales Surge: Sales increased from ₹100K to ₹200K in just one month
  • Growth Achieved: Achieved 100% growth in sales, surpassing the 80% target

Improved Efficiency

In addition to boosting sales, we maintained exceptional efficiency:

  • ACOS Management: Kept ACOS at a lower-than-expected 17%
  • Increased Profit: Generated ₹25K in profit from PPC campaigns in November


Despite facing high CPC rates and the challenges of navigating a new market, our strategic approach and precise adjustments led to exceptional growth. Doubling sales within the specified timeframe while maintaining profitable ads showcases the effectiveness of well-tailored strategies in the Indian Amazon market.

Seeking Similar Sales Growth with Efficient Ad Spending?

If you’re looking to achieve similar sales growth while keeping ad spending efficient, let’s discuss how our strategies can elevate your Amazon sales.